Wednesday, December 21, 2011

EverGreen recycled papers / Simpson Paper Company / 1990

Simpson did their bit for the environment by producing the EverGreen line, half of which was recycled waste paper. To tie in with the format what better than a sample book that used the creative output of naturalists on thirteen different grades.
    The choice of naturalist is rather elastic I thought, from Charles Lindbergh’s wife Anne to Igor Stravinsky to designer/illustrator Dugald Stermer but they all had a love of the outdoors which comes across in this beautifully designed promotional book.

    Because the papers are various earthy tones the printing techniques varied from letterpress and litho using four color, black duotones, fluorescent inks (Johnny Appleseed) metallic inks, foil stamping and several matched colors. The design was by Kit Hinrichs at Pentagram















Friday, December 16, 2011

General Dynamics Astronautics space cards / late Sixties



Probably issued by the GD publicity folk to celebrate their continuing funding from Washington for the space race. I would guess some time in the late sixties. Nicely produced in a standard card size with a protective varnish on both sides. Fifty-two cards plus two jokers - one with Superman.
    An additional card says: These space cards tell a story - the story of America’s man-in-space programs. The hearts deal with the human element, the clubs portray the sciences, the spades show products and the diamonds depict modern aerospace management without which the other three elements could not be successful.