Avant Garde / 3 / May 1968

Books! / Murray McCain and John Alcorn / 1962

John Alcorn's illustration and designs were everywhere in the Sixties.  He had a lovely whimsical style that lent itself to all kinds of commercial work, like the Eve cigarette pack, and he was also a talented designer as you can see from this 1962 book.  
     With only forty-eight pages (7.75 by 4.7 inches) Alcorn makes Murray McCains words sparkle but what intrigued me about the book when I first saw it was the clever use of Day-Glow inks.  They are usually associated with bright and breezy print design but the colors work perfectly here.  
     You can see lots of John Alcorn's lovely work here:  http://www.alcorngallery.com/John_Alcorn/