Milan
designer Franco Grignani is most famous for his 1964 Wool logo, an elegant,
simple design that was used around the world by the International Wool
Secretariat (though the company attributes the design to Francesco
Saroglia).
Among designers, Grignani, was
probably better known for the stylish trade ads he designed for the Milan
printer Alfieri & Lacroix. These ran
from the late fifties into the sixties and most books covering the history of
graphic design reproduce one or two. The ads were very distinctive with their photomontage of type combined with line photos and bright colors.
I often wondered if he was influenced by Bradbury Thompson who produced a lot of work for the Westvaco paper company in the fifties using overlapping images printed in process colors.
I often wondered if he was influenced by Bradbury Thompson who produced a lot of work for the Westvaco paper company in the fifties using overlapping images printed in process colors.
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