Friday, August 30, 2013
Thursday, August 22, 2013
Guinness summer survival kit / 1977
An interesting below the line promotion for Guinness from 1977. Twelve cards (6 x 4 inches) in a plastic wallet. The company, for decades, produced quirky and entertaining advertising, initially posters and when commercial TV started eye-catching ads. Like most drinks the product hardly change from one decade to the next so the USP has to work hard to keep consumers interested. The Summer survival kit does its job.
Tuesday, August 20, 2013
Sunday, August 18, 2013
Radio Times Christmas covers / part one
Tony Meeuwissen
Peter Brookes
Pauline Ellison
Peter Brookes
Lynda Gray
Tony Meeuwissen
Mark Reddy
Carol Lawson
Roy Knipe
Carol Lawson
Lynda Gray