INDEX 2012

The index for 2011 is in the December 2011 Archive
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Alphabets from the Sixties August
American trademarks revisited / Strathmore Paper April
Amori book / mid-sixties / October
Ashland Oil Annual Report / 1979 January
Austin Company streamline building ads February
Avant Garde magazine
  1 / January 1968 April
  2 / March 1968 September
Bank Julius Baer / Art Deco brochure November
Bergstrom Paper / Impressions in color July
Calamity & Belle book / 1993 June
Carrier Internation brochure / 1976 / September
Champion Papers
  Imagination series
   8 Boats January
   9 Man in the moon February
 10 Railroads May
 11 Circus October
Chevrolet brochure / 1964 April
Chocolate box menus / part one November
Cigarette cards / 1935-1936 September
Communication sampler / International Papers / 1961 September
Cottons / Gilbert Paper October
Design & Style / Mohawk Papers
  2 Streamline / 1987 September
Designs for the printed page / Fortune magazine / August
Domino's Pizza Annual Reports
  1983 May
  1984 July
Eros magazine
  2 / 1962 March
  3 / 1962 November
Expanding scope of the Annual Report / 1962 February
Experiments in print / Daniels Printing Company November
Great Ideas book / Container Corporation of America
  part 2 / March
  part 3 / July
House of cards / Charles Eames / 1952 November
How a C//EQUE book works /1968 March
How to be a successful designer / 1975 July
Illustrations from past decades
  4 / Frank Soltesz January
  5 / David Lockhart March
  6 / April
  7 / June
  8 / Peter Helck August
  9 / Beer belongs / one December
Moyllus Alphabet / 1927 December
Otto Storch at McCall's / parts 2 and 3 December
Paper Moon Graphics / part one / Christmas cards December
Potlach Annual Reports
  1981 / December
Renault Dauphine ads / 1960 February
Rudolph the red-nosed reindeer pop-up book / 1939 December
Scott Paper sampler box / 1982 July
Selling creativity in the Sixties
  part 1 March
  part 2 May
Show magazine / first issue 1961 January
Simpson Paper Company
  Calendar 1990 April
  Broad Spectrum Volume 2 issue 1 June
Trademarks / Mo Lebowitz & Al Ross January
twen magazine (selected pages)
  issue 9 1960 April
  issue 10 1960 June
  issue 1 1961 June
  issue 2 1961 August
  issue 3 1961 November
Typographic patches / October
Warren Paper Company
  The Company Publication May
  Famous Spies' School / 1981 March
Watching words move February

Potlatch Annual Report / 1981

Illustrations from past decades / part 9 / Beer belongs / one

From the mid-forties the United States Brewers Foundation ran a series of ads in the weekly and monthly consumer magazines to promote beer drinking at home.  The ads were called Home life in America and each featured an illustration of white middle-class folks having a good time…thanks to the beverage of moderation. 

     The leading commercial artists of the times were used including Douglas Crockwell (he did seventy paintings) Stevan Dohanos, Haddon Sundblom, Mead Schaeffer, John Gannam, Fred Siebel, Pruett Carter, Ray Prohaska, Austin Briggs and Glenn Crober. 

    There were 119 numbered ads though this is slightly misleading because there were two numbered 2 and Douglas Crockwell’s Thanksgiving (left) was used three times and Haddon Sundblom had a painting used twice. 

    Each ad also featured a small illustration of some food and a glass or two - I’ve used some of these as a frieze across the top, as the look of the ads were very similar I’m only showing the art.  Here are the first twenty plus a surprise at the end.  Check out the Index for the rest of the series.

The next twenty paintings from this ad campaign are in the February 2013 Archive

A cool bit of satire by Bill Elder from Mad Magazine, April 1956