Swiss Tourist Office postcards

The Swiss Tourist Office gave away these attractive postcards in their offices around the world.  The message side says they are postcard versions of posters.  I've had them for some time so they might date back to the seventies or earlier.  
   A very Swiss approach to promotion with their excellent photos and straighforward typography.  Who would want to throw them away!  

 

Folio 1-2-3 / Sanders Printing Corporation

Sanders was a New York based printer founded in 1895 and these booklets were issued in the in the sixties to the early seventies (none were dated). 

    They were 7.75 by 9 inches and obviously printed by the company, the first nine had sixteen pages and from ten onwards it varied between twenty and forty pages.  

    Each featured a designer or design company and of the few I have the selection is very impressive.

     Folio 7, designed by Gaynor & Ducas, was an Annual Report for David’s Lemonade Stand which spun off a very clever David’s Lemonade Stand Corporate Identity Manual for Folio 15, Folio 10 was devoted to Mo Lebowitz and his famous (least among designers) The Antique Press, Folio 11 had a handsome design by Herb Lubalin on how to become a successful Art Director.    

    Unfortunately I’ve only got eleven of these lovely printer promotions and the first three are shown below.  Folio 1 featured Chermayeff & Geismar design group; Folio 2 Louis Silverstein at the New York Times; Folio 3 Papert, Koenig, Lois ad agency.  Tom Geismar recently told me the first issue was designed in 1960 or '61.

Issues 4, 5, 7 and 15 are in the September Archive.

 

twen (selected pages) issue 5 / 1961

Great Ideas ads / part four / Container Corporation of America

Great Ideas ads in Past Print are in October 2011, March 2012, 

July 2012, March 2013, July 2013, February 2024, May 2024

 

The first twenty-five ads are in the October 2011 archive,

next twenty-five in March 2012 and July 2012

then March 2013 and July 2013