Wednesday, May 28, 2014

National Typographers promotion / early eighties

National Typographers, located in St Louis, was one of those craft shops that were found in most big cities and they offered lead and electronic typesetting  to local ad agencies and design studios.  To create an usual bit of promotion they asked design students at Washington Uni to create an alphabet using a different type face for each letter.  
     The result were twenty-six letters printed on loose seven inch square paper.  This came in a black fold-out box with a six page leaflet about National (the company closed in 1987) and the last sheet had the names of each designer and the typeface.  
     Oddly there was no reference to the different papers used, a cover stock in different colors, or the printing techniques; the B is embossed and debossed;  the H uses gold ink; the I was printed with a white square then a black overprint.  Some letters were silk screened, the Y used red foil blocking  and I think some letters used Dayglo inks.  
      I believe it was created in the seventies or early eighties and I kept it because the students work has a sort of simplicity and sense of fun that a professionally produced bit of promotion couldn't really capture.

Saturday, May 24, 2014

Design & Style: 4 / Futurism / Mohawk Papers / 1988

Design & Style: 2 Streamline is in the September 2012 Archive
                         3  Paris Deco is in the November 2013 Archive

Loose insert.

Loose insert