A rather extravagantly produced forty-two page book that
came in a slip-case. Eleven and a
quarter inches square with several half pages and inside the back cover a fold-out
section showing the range of International Paper’s Bond stock.
Lester Beall designed it in 1961 (he also
designed the IP logo) and it was his idea to promote the letterhead paper by
showing historical examples of communication followed by six contemporary
examples. I’ve kept it all these years
because it’s a wonderful example of early Sixties graphic design.
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