Sunday, November 25, 2012

Bank Julius Baer / Art Deco brochure / 1980s

Bank Julius Baer, a private Swiss bank founded in 1890 that provides a discrete financial service to a world-wide clientele, published this interesting brochure to attract ne customers. They chose to feature some magnificent Art Deco objects that get a brief mention on the first page and captions after that.
    The twenty-four page brochure is 11.75 by 8.25 inches and printed on a good matt art paper. The reason I kept it was because of the printing. A three hundred screen was used which perfectly captures the quality of the art. The first page after the cover was printed on a very light bond to give the brochure a feel of class.



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