Sunday, November 25, 2012

Bank Julius Baer / Art Deco brochure / 1980s

Bank Julius Baer, a private Swiss bank founded in 1890 provides a discrete financial service to a world-wide clientele published this interesting brochure to attract new customers.  They chose to feature some magnificent Art Deco objects that get a very brief mention on the first page, though they all get captions. 
   The twenty-four page brochure is 11.75 by 8.25 inches and printed on a good matt art paper.  The reason I kept it was because of the printing.  A three hundred screen was used which perfectly captures the quality of the art.  The first page after the cover was printed on a very light bond to give the brochure a feel of class.














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