Great Ideas book / part three / Container Corporation of America



The first twenty-five ads are in the October 2011 archive, the next
twenty-five are in the March 2012 archive

How to be a successful designer / Kimberly-Clark / 1975

Scott Papers sampler box / 1982

A big box of Scott Mobile Offset paper. Inside were eight sheets fourteen inches square and two of them unfold to twenty-eight inch mini posters. Take the lid off and the first one displays the perforation (two of the circles) and die-cut potential of the paper. The op-art poster shows off the folding quality. What I liked about the box was the cover: a printers make-ready sheet. You don’t normally see these wonderful color designs outside of a printers because they are just printed to check the inks and plate positions so they run through the press several times to get things right before the proper print run.

Domino's Pizza Annual Report / 1984

A rather unique Report from the youth oriented Domino’s Pizza.  The beautifully made dark-wood box is 8.75 x 5.25 x 1.75 inches with metal rod holding the lid in place.  I assume it was custom made for the slim Report and the dominoes and I believe it cost $65 per box.  Open the lid and folded grease-proof sheet separates the Report and the two layers of dominoes.  The unfolded sheet has the Rules of the Game printed in black. 

    The dominoes are a bit bigger than one by two inches and printed with two colors on each side.   The report has thirty-two pages followed by a long twenty page pull-out for the Financial Statements and Notes.  As it was wire bound different weights of paper could be used with printing in matt black and four color with a 150 screen. 

    A nice touch was a fifth working of light grey than runs through the Report as a whole page color or as near invisible type for a clever graphic effect.  Top marks to Group 243 Design in Ann Arbor for designing a quite stunning Report.