Sunday, July 8, 2012

Domino's Pizza Annual Report / 1984

A rather unique Report from the youth oriented Domino’s Pizza.  The beautifully made dark-wood box is 8.75 x 5.25 x 1.75 inches with metal rod holding the lid in place.  I assume it was custom made for the slim Report and the dominoes and I believe it cost $65 per box.  Open the lid and folded grease-proof sheet separates the Report and the two layers of dominoes.  The unfolded sheet has the Rules of the Game printed in black. 
    The dominoes are a bit bigger than one by two inches and printed with two colors on each side.   The report has thirty-two pages followed by a long twenty page pull-out for the Financial Statements and Notes.  As it was wire bound different weights of paper could be used with printing in matt black and four color with a 150 screen. 
    A nice touch was a fifth working of light grey than runs through the Report as a whole page color or as near invisible type for a clever graphic effect.  Top marks to Group 243 Design in Ann Arbor for designing a quite stunning Report.

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