John Alcorn's illustration and designs were everywhere in the Sixties. He had a lovely whimsical style that lent itself to all kinds of commercial work, like the Eve cigarette pack, and he was also a talented designer as you can see from this 1962 book.
With only forty-eight pages (7.75 by 4.7 inches) Alcorn makes Murray McCains words sparkle but what intrigued me about the book when I first saw it was the clever use of Day-Glow inks. They are usually associated with bright and breezy print design but the colors work perfectly here.
You can see lots of John Alcorn's lovely work here: