Friday, March 6, 2015

Fannie Mae 'Home' book

A beautifully designed book (by Pentagram) celebrating fifty years of Fannie Mae opening doors to home ownership.  Fifty-two pages, twelve by nine inches, four color with a two hundred screen on a premium gloss paper, the cover was a thick cream stock with a stipple finish, the title panel was printed seperately and stuck on an embossed square.  
    I thought the visual contents particualy well thought out with some excellent photos and graphic material.  Some of the photographers include Joel Sternfeld, Marion Post Wolcott, Bruce Davidson, Eve Arnold, Art Kane and Mary Ellen Mark.  
     Published in 1988 so long before Fannie Mae (and Freddie Mac) got into serious financial trouble a couple of decades later, though page forty-five gives a clue as to why it happened.

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