The first Champion Papers Imagination sampler was dated 1963 and oddly it had a price of $7.50, though I doubt anyone ever paid for a copy Paper companies had always supplied printers with sample books and they in turn showed them to clients to chose a suitable paper for a job. It was probably in the late fifties that paper companies started to promote their product directly to designers and small volume printers who sold themselves as more than just jobbing printers. They realized that this had to be more than just blank sheets of paper bound up as a sampler. Why not show how the paper could handle various printing techniques like litho, gravure, silkscreen, folding, cutting, embossing et cetera. These samplers for designers became ever more elaborate during the sixties and seventies. The Imagination (above) series ran from 1963 to 1988 and twenty-six issues were published. Each issue chose a subject and explored it with photos, illustrations, graphics and printing techniques on differnt Champion papers. Various well known designers worked on them. From issue twelve James Miho was the Art Director and these samplers became works of art. The subjects were 1 Office papers 2 Flight 3 Woman 4 Envelopes 5 Corporate image The Modular Car Company6 The West 7 Fire 8 Boats 9 Man in the Moon 10 Circus 11 Railroads 12 San Francisco 13 Sport 14 Trees 15 Scandinavia 16 Brazil 17 Australia 18 Hong Kong 19 Safari 20 Rivers USA 21 Ireland 22 Main Streets 23 Catalogues 24 Time 25 Fun and Games 26 White on White, this last one was published in 1988. This first Imagination on Office papers was designed by Carl Regher. Check out my Archive Index in December each year to see the rest of this amazing paper series. or go to March 2020 for a complete list and months/years they appeared in Past Print.