Wednesday, July 27, 2011

One for the road / 1975 / BF Goodrich

A handsome looking book with the title stuck onto the linen cover. Eleven inches square and just twelve pages of thick cream stock inside. It was designed by Tom Smith, Creative Director of the Cleveland agency Griswold-Eshleman in 1975.
   Why it was published and in a very limited edition I have no idea. One of the agencies biggest clients was the BF Goodrich tire company and their logo is centered on the last page.
   The romance of the road copy and illustrations work a treat and don’t forget the Burma-Shave ads bottom right on each page.

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