Sanders was a New York based printer founded in 1895 and
these booklets were issued in the in the sixties to the early seventies (none
were dated).
They were 7.75 by 9 inches
and obviously printed by the company, the first nine had sixteen pages and from
ten onwards it varied between twenty and forty pages.
Each featured a designer or design company and of
the few I have the selection is very impressive.
Folio 7, designed by Gaynor & Ducas, was
an Annual Report for David’s Lemonade Stand which spun off a very clever David’s
Lemonade Stand Corporate Identity Manual for Folio 15, Folio 10 was devoted to
Mo Lebowitz and his famous (least among designers) The Antique Press, Folio 11 had
a handsome design by Herb Lubalin on how to become a successful Art
Director.
Unfortunately I’ve only got
eleven of these lovely printer promotions and the first three are shown
below. Folio 1 featured Chermayeff &
Geismar design group; Folio 2 Louis Silverstein at the New York Times; Folio 3 Papert,
Koenig, Lois ad agency. Tom Geismar recently told me the first issue was designed in 1960 or '61.Issues 4, 5, 7 and 15 are in the September Archive.
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