Atlantic Fairway / Cunard booklet / late 1960s

Cunard’s soft sell to get passengers crossing the Atlantic in their eight ships. I think the booklet probably came out in the mid-sixties.  Designed by Henrion Design with copy by Laurie Lee. Just under eight and a half inches square with an interesting design format using four color gravure (150 screen) and litho for the mono and glassine pages. The design required three papers: semi-matt art for the color; rough kraft for the line art; yellow glassine for the transparent inserts. The cover, bearing in mind the market it’s aiming at, doesn’t need a title.
    The photos and graphics work well to visually describe the voyage on this floating Grand Hotel. Unlike today’s cruise liners there seems very little to do other than relax, drink and enjoy haute cuisine in the huge dining rooms. The photos seem to have been taken on the two Queens. The Mary had three funnels and the Elizabeth two. Cheap jet travel ended the sumptuous five-day voyage from New York to Southampton and back again. Cunard is still sailing with new Queens for the cruising market.
　

DayGlo designer's guide / 1969

An interesting curiosity from the DayGlo company (now part of RPM International) with some wonderful examples of how their product can create eye-catching graphics. It’s a large book, thirteen by eleven inches, with a plastic comb round back binding to hold together different papers used inside.
    The clever idea was to pitch it to designers by reprinting, in DayGlo inks, various graphics from the sixties, some of them by well known designers. The section on Magazines has a twelve pages of Bert Stern’s serigraphs of Marilyn Monroe. This originally appeared in Avant Garde magazine March, 1968.  Some of the printed examples in the book look quite intriguing but fortunately there are two pages at the back with detailed production notes. Inside the back cover is a pocket with useful color charts. A silk screened one really makes the colors sing.
   The book was designed LG Hughes Associates of Detroit and printed by Central Litho in Cleveland.  The city is still the home of DayGlo.