Thursday, March 1, 2012

Great Ideas book / part two / Container Corporation of America


The next twenty-five ads in the Great Ideas series, published between July 1952 and June 1954. There is a slow move away from representational figurative art towards a more graphic and typographic interpretation of the Ideas. This trend continued right up to the last ad (195) in June 1975
    The ads were reprinted in a sumptuous book put out by CCA in 1976. Each spread (left) had some biographic detail about the thinker and artist on the left with the art on the right. To show the art as big as possible I’ve not included these text pages as they all looked the same.




























The first twenty-five ads in the series, published from July 1950 
to June 1952, are in the October 2011 archive.

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