Wednesday, March 7, 2012

Selling creativity in the Sixties / part 1

Two examples of art studio promotion from Chicago and San Francisco in 1960. The eight page fold-out was an insert in the April 1960 edition of Art Direction magazine. I only kept it because of the illustrations, a good example of various styles available back then. Chicago's Stowell Studios probably disappeared years ago but in any large city or town there were Stowell equivalents providing creative services to regional and local advertisers. They were primarily a photo studio that branched out to provided a roster of freelance artists. Stevenson Graphics shouted out with this calling card box. Inside were thirteen business cards from their artists. A simple, inexpensive idea for their clients that had a practical use as well.

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