Selling creativity in the Sixties / part 1
Two examples of art studio promotion from Chicago and San Francisco in 1960. The eight page fold-out was an insert in the April 1960 edition of Art Direction magazine. I only kept it because of the illustrations, a good example of various styles available back then. Chicago's Stowell Studios probably disappeared years ago but in any large city or town there were Stowell equivalents providing creative services to regional and local advertisers. They were primarily a photo studio that branched out to provided a roster of freelance artists. Stevenson Graphics shouted out with this calling card box. Inside were thirteen business cards from their artists. A simple, inexpensive idea for their clients that had a practical use as well.
I worked next to Stowell Studios in the mid 70's. Denis Scott was at 21 W. Illinois. It was the Hargrove We Cover the Earth Detective agency. Denis rented the top floor and we photographed models and did other photography. Stowell shot furniture sets for Sears catalogue with large view cameras and did advertising for print. I had my darkroom at Stowell Studio. Many good times at both locations. Micky had a parking lot between those two buildings.
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