Thursday, March 22, 2012

How a C//EQUE book works / Midland Bank / 1968

The Midland Bank (acquired by HSBC in 1992) issued this rather unusual sixty-six page bit of marketing in 1968 for students and new account customers though why a cheque book needed to be explained in such an elaborate and interesting way is a mystery. Using the same format as the real thing I always thought was a clever idea and using different papers with some foldouts adds to the interest. Oddly there is no designer credit, just Stock number 1810 on the back page

Saturday, March 17, 2012

Illustrations from past decades / part 5 / David Lockhart

I always liked David Lockhart’s work because I had an Esso calendar from the mid-fifties which I kept for years (the twelve illustrations are above) so it's a bit of nostalgia.  There’s nothing special about his painting technique but he had a knack of creating a simple scene which anyone could immediately understand. I think most of his work below was calendar art but I believe he illustrated several books and worked on commissions for national advertisers.