The Midland Bank (acquired by HSBC in 1992) issued this rather unusual sixty-six page bit of marketing in 1968 for students and new account customers though why a cheque book needed to be explained in such an elaborate and interesting way is a mystery. Using the same format as the real thing I always thought was a clever idea and using different papers with some foldouts adds to the interest. Oddly there is no designer credit, just Stock number 1810 on the back page
I always liked David Lockhart’s work because I had an Esso calendar from the mid-fifties which I kept for years (the twelve illustrations are above) so it's a bit of nostalgia. There’s nothing special about his painting technique but he had a knack of creating a simple scene which anyone could immediately understand. I think most of his work below was calendar art but I believe he illustrated several books and worked on commissions for national advertisers.